"I have young people come up to me and go, “I’m interested in breaking into this specific arena.” I say: “Where’s your social media presence? Show me your blog about that topic. So you really care about aviation? Where’s your blog about aviation? OK, where’s your Twitter handle? What is your brand? What does your personal brand mean, and how have you curated it? Let me see your LinkedIn page. Let me see your Twitter. Does your Twitter have a background that says that you’re a pilot? … How do we know through your online presence that you’re passionate about the topic you’re passionate about?”"